Section A

The Basics

Who are you and how do we reach you?

Salon Name *

Owner Name *

Your Email *

Phone Number *

Full Address *

Street, city, state, zip

Instagram Handle optional

Facebook Page URL optional

TikTok Handle optional

Existing Website optional

Google Business Profile URL optional

Please fill in all required fields.

Section B

Hours

Pick your standard schedule. Choose "Custom" if your hours vary by day.

Your standard weekly schedule *

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Any exceptions or notes? optional

e.g., "Closed for lunch 12–1pm" or "Closed major holidays"

Please select your weekly schedule.

Section C

Services

Check every service you offer. Use the "Other" field to add anything not listed.

Hair Cuts

Treatments

Styling

Hair Extensions

Extension Consultation Extension Install Extension Maintenance Extension Removal

Additional services not listed above optional

One per line. Format: Name | Duration | Price. Example: Silk Press | 90 min | $95

Discounts you offer optional

Senior discount Student discount Military / First responder First-time client discount Package deals No discounts

Discount details optional

Section D

Your Team

Tell us about your stylists. Upload headshots to your photo folder named by stylist (e.g., jessica.jpg).

How many stylists / team members do you have? *

Additional stylists beyond 6 optional

Format: Name | Title | Specialties | Years | Bio (one per line)

Please select your team size.

Section E

Brand & Vibe

How should your site feel?

Do you have a logo? *

Yes. I'll include it in my photo folder. No. Please design one for me. Use text only for now.

Brand colors *

Specific hex codes optional

Website vibe *

Modern & minimal Luxurious & elegant Warm & friendly Bold & playful Clinical / medical spa

Tagline or one-line description optional

3 salon websites you admire optional

Share URLs or names. Helps us nail your style.

Link to your photo folder optional

Google Drive or Dropbox. Include exterior, interior, team, and work samples. Set sharing to "Anyone with the link can view."

Please answer the required questions.

Section F

Policies

Quick — mostly dropdowns.

Cancellation notice required *

No-show / late cancel fee *

Deposit required? *

Deposit amount *

Children welcome? *

Pets *

Walk-ins *

Please complete all required policy fields.

Section G

AI Chatbot Personality

Your 24/7 virtual assistant on your website.

Bot name preference *

Other bot name optional

Bot personality *

Warm & friendly Professional & concise Quirky & playful Luxurious & refined

When bot can't answer, route customer to *

Please answer all required questions.

Section H

FAQ Library

Check the FAQs you want live on your website and chatbot. We'll have pre-written answers ready — you can customize them at kickoff.

Booking & Scheduling

How do I book an appointment? Can I book for someone else? What if I need to cancel or reschedule? Do you accept walk-ins? How far in advance can I book?

Services & Pricing

How much do your services cost? Do you offer consultations? What's the difference between balayage, highlights, and a full color? Do you offer kids' haircuts? Do you offer men's haircuts? Do you do bridal or special occasion styling? Can you match a photo I bring in?

Products & Ingredients

What products do you use? Are your products vegan or cruelty-free? Can I buy products to take home?

Visit Logistics

Where are you located? Is there parking? What should I expect at my first visit? How long will my appointment take? What if I'm running late?

Payment & Policies

What forms of payment do you accept? Do I need to pay a deposit? Do you offer refunds? Is tipping expected?

Hair Care

How often should I get a haircut? How long does color last? How do I make my color last longer? Should I wash my hair before my appointment?

Gift Cards & Referrals

Do you sell gift cards? Do you have a referral program?

Any FAQ answers you want changed from the defaults? optional

Format: "FAQ: [your replacement answer]" — one per line.

Custom FAQ 1 — Question optional

Custom FAQ 1 — Answer optional

Custom FAQ 2 — Question optional

Custom FAQ 2 — Answer optional

More than 2 custom FAQs? Paste them here optional

Format: Q: question / A: answer (one pair per line)

Section I

Email & SMS Automation

All flows included in Pro and Premium packages. Pick which to turn on.

Which automated flows do you want? *

Booking Confirmation (instant) 24-Hour Reminder (email + SMS) 2-Hour SMS Reminder Post-Appointment Thank You + Review Request 6-Week Win-Back (color, cuts) Birthday Email with Discount Monthly Newsletter / Promos

Referral reward amount *

Birthday discount *

Any standing promotions optional

SMS sending window *

Messages will NOT send outside these hours. 8 AM to 9 PM is the TCPA-compliant standard.

Custom SMS window optional

Please complete all required fields.

Section J

AI Voice Bot

Premium package only

Skip this section if not interested — just click Next.

Do you want an AI phone receptionist?

Yes, definitely No, not now Not sure. Let's discuss at kickoff.

Voice preference optional

Current business phone number optional

We'll set up forwarding to the bot.

Forwarding number for calls bot can't handle optional

Usually the owner's cell.

Languages needed optional

Section K

What Do You Already Have?

Check what you have — we'll help with the rest.

Accounts you already have optional

Domain name registered Google Business Profile Google Analytics Instagram login Facebook login Stripe account (for deposits) Previous website (for migration) Current booking software (for migration)

Software / systems you currently use optional

e.g., Vagaro, Square Appointments, GlossGenius, Mindbody, nothing yet

Section L

Your Goals

Almost done.

The #1 thing you want this website to do optional

e.g., "Book more clients," "Stop taking booking calls myself," "Look as professional as the big chains"

Your biggest frustration with your current website or setup optional

What would make you say "this was the best money I've ever spent" 6 months from now? optional

Anything else we should know? optional

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